OTA

Press & Media

Covering Observe, Think, Act.

This page exists to make writing about Observe, Think, Act: Strategic Leadership in the Age of AI easy. Everything here is free to use under CC BY 4.0: lift the summaries verbatim, use the assets, and reach out directly with anything else you need.

Press kit

Assets and materials

Writing about the research specifically? The OTA-200 Study section has the corpus, methodology, and FAQ.
  • Author bio (short & long)Available at launch
  • Book press releaseAvailable at launch
  • Sample interview Q&AAvailable at launch
  • Author headshots (high-res)Available at launch
  • Cover art (print & web)Available at launch

Quotable summaries

Written to be lifted directly

Attribution: “Observe, Think, Act: Strategic Leadership in the Age of AI, Risto Siilasmaa.”
The framework, in one line
Every organisation runs the same loop — it observes reality, reasons about what it sees, and acts on that reasoning. Observe, Think, Act is about why that loop breaks, and how to build one that doesn’t.
The research, in one line
The OTA-200 Study scores 200 deeply sourced cases of organisational success and failure — 100 of each — on the same grid: five modalities crossed with the three phases of the Observe–Think–Act loop.
The toolkit, in one line
The book ends with eighteen tools for running the loop deliberately — with AI as the engine and human leadership in charge of it.

Press inquiries

Interviews, review copies, permissions

For anything not covered by the kit: press@[domain-tbd]